Following a comprehensive audit of SCG’s existing website, we led a strategic improvement initiative focused on elevating usability, content clarity, and conversion potential. The project included site-wide updates to design, messaging, and page structure—specifically reworking service pages, refining SCG’s unique value proposition, and streamlining user flows. These enhancements were grounded in data-backed audit insights and aimed to better align the site with SCG’s evolving business goals and user expectations.