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about

Hi, I’m Sam. I do product and website design. I enjoy blending design, code, and AI to amplify everything I do.

.experience

12 years

.location

St. Louis, MO

.freelance

Available

.hello

I’m a St. Louis-based designer who’s spent the last 12 years wearing almost every hat an agency can throw at one person—UX, product, web, development, brand, you name it. I thrive in fast-moving teams where rough sketches and murky visions quickly turn into shipped experiences. I love digging into the “why” behind every pixel so the end result actually moves the needle. Away from the screen you’ll usually find me working with my hands (I love home improvement and building furniture) or chasing my two toddlers around the backyard.

I’m a St. Louis-based designer who’s spent the last 12 years wearing almost every hat an agency can throw at one person—UX, product, web, development, brand, you name it. I thrive in fast-moving teams where rough sketches and murky visions quickly turn into shipped experiences. I love digging into the “why” behind every pixel so the end result actually moves the needle. Away from the screen you’ll usually find me working with my hands (I love home improvement and building furniture) or chasing my two toddlers around the backyard.

I’m a St. Louis-based designer who’s spent the last 12 years wearing almost every hat an agency can throw at one person—UX, product, web, development, brand, you name it. I thrive in fast-moving teams where rough sketches and murky visions quickly turn into shipped experiences. I love digging into the “why” behind every pixel so the end result actually moves the needle. Away from the screen you’ll usually find me working with my hands (I love home improvement and building furniture) or chasing my two toddlers around the backyard.

I’m a St. Louis-based designer who’s spent the last 12 years wearing almost every hat an agency can throw at one person—UX, product, web, development, brand, you name it. I thrive in fast-moving teams where rough sketches and murky visions quickly turn into shipped experiences. I love digging into the “why” behind every pixel so the end result actually moves the needle. Away from the screen you’ll usually find me working with my hands (I love home improvement and building furniture) or chasing my two toddlers around the backyard.

.work experience

GBG

GBG

GBG

GBG

9 years & 7 months

9 years & 7 months

9 years & 7 months

9 years & 7 months

Web & AI Strategist,

Web & AI Strategist,

Web & AI Strategist,

Web & AI Strategist,

April 2025 – Present (4 months)

April 2025 – Present (4 months)

April 2025 – Present (4 months)

April 2025 – Present (4 months)

As Website & AI Strategist, I led end-to-end website strategy, UX design, and technical SEO for B2B clients—bridging creative and technical teams to deliver high-performing WordPress experiences while also integrating emerging AI tools to drive innovation and efficiency.

Website Operations Specialist,

Website Operations Specialist,

Website Operations Specialist,

Website Operations Specialist,

May 2021 – April 2025 (4 years)

May 2021 – April 2025 (4 years)

May 2021 – April 2025 (4 years)

May 2021 – April 2025 (4 years)

I led the maintenance, front-end development, and QA for 60+ WordPress sites while driving scalable design improvements, implementing tech integrations, and standardizing collaboration with dev teams to enhance site performance, security, and user experience. I was often the connective tissue between the design and development teams to help projects run more smoothly.

Designer,

Designer,

Designer,

Designer,

Jan 2016 - May 2021 (5 years)

Jan 2016 - May 2021 (5 years)

Jan 2016 - May 2021 (5 years)

Jan 2016 - May 2021 (5 years)

As UI & Brand Designer, I led the design of custom WordPress websites—from research and wireframes to final UI—while contributing to full brand systems, marketing campaigns, and print collateral for industrial B2B clients in a fast-paced agency environment.

Daugherty Business Solutions

Daugherty Business Solutions

Daugherty Business Solutions

Daugherty Business Solutions

1 year 8 months

1 year 8 months

1 year 8 months

1 year 8 months

UI/UX Designer,

UI/UX Designer,

UI/UX Designer,

UI/UX Designer,

April 2014 – December 2015 (1 year 8 months)

April 2014 – December 2015 (1 year 8 months)

April 2014 – December 2015 (1 year 8 months)

April 2014 – Dec 2015 (1 year 8 months)

As the sole UI/UX Designer at Daugherty, I owned the end-to-end design process—collaborating closely with business analysts and account managers to design scalable digital solutions tailored to complex client challenges across industries.

.say hello

i'm open for freelance projects and new opportunities. feel free to email me to see how can we collaborate

contact me

.say hello

i'm open for freelance projects and new opportunities. feel free to email me to see how can we collaborate

contact me

.say hello

i'm open for freelance projects and new opportunities. feel free to email me to see how can we collaborate

contact me

.say hello

i'm open for freelance projects and new opportunities. feel free to email me to see how can we collaborate

contact me